Cimmarina Sales & Service

(402) 987-3327

On January 1, 2004, Tony and Judi Simoni bought out their partner and became sole owners/operators of Cimmarina Boats.

Cimmarina spent 20 years at the marina in Sioux City. In 1992, the City opted out of its lease agreement and purchased the land and buildings. Cimmarina moved to their current location at 1909 Broadway in Dakota City, Nebraska, in April of 1992. Relocating business operations to Dakota City turned out to be a good business move warranting an expansion which nearly tripled the sales and service area for the business. In 1996, Cimmarina purchased the land across the street and built a new 6,200 sq. ft. space for boat storage. Cimmarina winterizes and stores well over 200 boats each season.

Today Cimmarina keeps approximately 40 pre-owned and 50 new boats in stock – about $2 million in inventory. Cimmarina sells brand name boats such as Bayliner, Lund, SeaArk, Premier/Leisure Pontoons, Shorelandr’ trailers and Mercury motors. Bayliner and Lund are the number one pleasure and fishing boat lines in the world. Tony and Judi manage day-to-day operations which include sales, service, parts and boat storage. Future plans at the Cimmarina include adding on to the boat storage building across the street, renovating the parking lot, streamlining the parts department and adding more employees. Operations basically remain the same as they have for the past 40 years.

One reason Cimmarina is successful is the lack of employee turnover. Many of the employees have been with the company for several years. Cimmarina has over 75 years of experience in its service department with Lloyd Beauchene and Eugene Lahn who are certified master mechanics. Year after year, Cimmarina has received the US Marine President’s Award for customer service. Cimmarina offers customers the best possible service and that guarantees repeat business. Cimmarina sells down through the generations: grandparents, parents and their children. Cimmarina has sold as many as five to six boats to one individual.

“We are very excited about the future of boating,” Tony and Judi said. “Because of Siouxlands location near the Missouri River and the Mlr Tym Marina, many people are getting into boating and the economic outlook is good.” “We don’t just sell boats, we sell fun,” says Tony. “I love coming to work every day.”